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Marriages of convenience: Medical groups join with food companies

01.11.09

They <em> May seem like odd couples, partners see opposite poles with a passion to help you live a healthier life. </ Em> </ p> <em> Or maybe it's about money. </ Em> </ p> <em> Soda pop courting the leaders of medical groups. Producers of potatoes Sliver curling with dieticians. Beer companies linking arms with safety advocates above. </ Em> </ p> <em> These marriages of convenience have become a part of more plebeian American companies.Who lets consumers and regulators control asking if we can trust all the advice from organizations that friend with the private sector. </ Em> </ p> The last rendezvous with a twist involves the American Academy of relationships with physicians. The Leawood-based organization represents about 94,000 physicians who squirm to get their patients to lose some excess pounds. </ P> Across the area, bats Coca-Cola's eyelashes. The leading soft drinks is repelling attacks its sugary products cramming and obesity should be taxed.</ P> The two organizations were sealed last month a lot has Coca-Cola giving the Academy an endowment in the mid six figures to find health messages to the public on beverages and sweeteners. </ P> The academy and Coca-Cola said the council would be based on sound science. </ P> But doctors, nutrition experts and consumer advocates charge that Coca-Cola is proffering the money just to improve his reputation and possibly buy calming academy.</ P> In several toasts to our health, fellow travelers of the strangest class are everywhere and go back several decades. The study of alcoholism owes much to the animation of spirits, which has partnered with Cornell University and the Originate national health research since the 1940s. </ P> Now, more and more skeptical and alert public health, with so much information at hand, is not guaranteed whose opinions to trust, "said Shelly Rodgers, a researcher from the 'University of Missouri communications Cardinal: "The consumers instantly verify the war and asked:" What? <em> What?'</ Em> "</ p> The U.S. Food and sedative administration recently announced it was targeting health claims on food packaging loans. Some logos vouch for the nutritional value a product - like the "Canny Choice" hook on Froot Loops - are supported by the principle of professional associations in partnership with the mills and cereal makers Elevenses. </ P> for companies such as Coca-Cola is about "innocence by the confederation.They want to look good, "said Michael Jacobson, director of the Center Director for Science in the Public Interest, a lot of consumers that links soft drinks to obesity. </ P> "There is no better way to boost their health caste than to stand shoulder to shoulder with a categorization of medical publications." </ P> <span class = "subhead "> Ties to treat companies </ span> </ strong> </ p> Soft drinks have been blamed for contributing to the tooth to decay and the epidemic obesity.Health advocates propose taxing soft drinks per ounce so that fewer people choke big gulps. </ P> Coca-Cola and other soft drink companies have about themselves associated with medical groups that advocate Harry, good oral hygiene and healthy eating. </ P> Coca-Cola is a sidekick founder of the American College of "Sports Medicine's Limber up is the health of the program. </ P> In 2003, Coca-Cola Reason given the American Academy of Pediatric Dentistry foot's reported $ 1 million for research and studies.</ P> The American Academy of Family Physicians has done its share with Coca-Cola where he looks for ways to more money without raising membership fees, "said Academy President Vice President, Douglas Henley.